Buro Content
Rebranding an Event Agency

Visuals website Buro Content Check out the figma prototype!

De Event Makelaar had outgrown its name. After years of organizing corporate parties, weddings, baby showers and product launches, founder Andy Reynaert and his team decided it was time for a fresh identity — a new name, Buro Content, a new logo, and a new visual language to match.

My job was to translate that rebrand into a brand-new website: one that would make every visitor instantly understand who Buro Content is, what they do, and how to get in touch — without losing the warmth of a team that's spent years throwing great parties.

The challenge

The brief came with a clear set of questions the new website had to answer, no matter which page a visitor landed on first.

  • What kind of events do they organize? (Corporate parties, weddings, baby showers, product launches, …)
  • What services do they actually offer? (Catering, staffing, event furniture?)
  • What sets them apart from other event agencies?
  • Who is the team behind Buro Content?
  • How do you get in touch?
  • How do you request a quote?
On top of the content challenge, there was a brand challenge: the new name and identity had to feel fully resolved across every page — not just dropped onto old wireframes. That meant building a typographic study and a visual styleguide before touching a single page, so that every layout, image and component would feel like it belonged to the same brand from page one.
Visuals website Buro Content

Design process

Research & moodboard

I started by digging into Andy's moodboard and translating its mood — warm, celebratory, slightly upscale — into concrete direction: which color temperature, which photography style, which typographic feel fit an agency that throws everything from baby showers to corporate galas under one roof.

Visuals website Buro Content Visuals website Buro Content Visuals website Buro Content Visuals website Buro Content Visuals website Buro Content Visuals website Buro Content

Typography & colors

Headlines

Utopia Std

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789(@.!?-)

'Black'

#0D0F21

Body

Mulish

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789(@.!?-)

'White'

#F5F2E7

Primary
(Orange-red)

#E85136

Neutral base
(light grey)

#E8E3DA

Catchy extra
(soft orange)

#F0AD82

Buro Content website visuals
Buro Content website visuals

Outcome

A six-page website concept that takes Buro Content from "the rebrand nobody's seen yet" to a fully designed digital presence. Every page shares the same grid, type system, component library and color logic — built so that if Buro Content keeps growing, the design system grows with it.

Buro Content website visuals

Skills & tools

  • Figma
  • Visual identity
  • UX / UI Design
  • Typography
  • Wireframing
  • Components
  • Design Systems
Visuals website Buro Content