Redesign De Banier
As part of a multidisciplinary team project, we redesigned the e-commerce experience for De Banier, a Belgian retailer specializing in creative and artistic supplies. The objective was to create a future-proof webshop that combines strong brand identity with a seamless shopping experience.
Working from a detailed project brief and a newly developed brand identity, we designed a complete e-commerce platform focused on usability, conversion, scalability, and customer engagement.
The challenge
The goal was to design a webshop that functions as more than just an online store.
The platform needed to:
- Reflect the brand's personality and values.
- Guide users efficiently from discovery to checkout.
- Provide a consistent experience across desktop, tablet, and mobile devices.
- Support future growth through a scalable structure and content management system.
Design process
Research & brand analysis
Before designing, we analyzed the provided branding and project requirements to understand the target audience, the company's product offering, user needs and expectations, e-commerce best practices
Typography & colors
Headlines
Quicksand
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789(@.!?-)
'Black'
#101C26
Body
Inter
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789(@.!?-)
'White'
#F5F7FA
Primary
(Orange-red)
#E9582F
Neutral base
(anthracite)
#2E4556
Neutral base
(Light grey/blue)
#C7D3E0
Accent
(sunny yellow)
#FACC15
Catchy Extra
(teal)
#007A80
Catchy Extra
(soft pink)
#F3C5E6
Information architecture
Outcome
The result was a complete e-commerce redesign that combines brand storytelling, product discovery, and conversion-focused design. The project strengthened my understanding of e-commerce UX, responsive design, information architecture, and designing for both business goals and user needs.
Skills & tools
- Figma
- Craft CMS
- UX / UI Design
- E-commerce design
- Design Systems
- Wireframing
- HTML
- CSS / SCSS
- Javascript
- Information architecture